Conception of a Business
The process of conception in this business has taken me almost 3 years.
Getting to The What, The Why and The How has been the biggest uphill journey…A journey with many doubts, stops and set backs.
Identifying the Vision (the big picture) has been a big part of this process.
In a way (and I smile as I say this) watching hundreds of Shark Tank episodes has helped me stay the course by constantly asking questions to self such as:
- Is this just a product or a product line?
- Is this a one-trick-pony?
- Does the message I want to convey align with the vision?
- What is the brand?
- Does the vision of the business align with my personal vision? Is that ok? Does it matter?
- What is my brand identity and tone of voice, the personality of it?
- The questions go on and on.
And then, the operational knowledge of it all, the finance, the accounting, the manufacturing, etc
Often I find myself wondering how I’m going to get something done…Something I’ve never done before.
When this happens I use mindfulness as a tool to reset and stay consistent.
In moments like these, I imagine two of me seating on each shoulder: One of me saying to do this, the other me advicing to do that!
And I often ask myself if I know someone who may know something I don’t know, or someone who may own an expertise which they could share with me, or someone who can help me even if just by advising me on the best course of action.
A few acquaintances has been part of this journey and I feel grattitute for their support, and at times bartering for services to make this happen.
In the same way I self-taugh 15 or so years ago how to play the electric bass guitar, in recent months/years, I’ve learned a lot via YouTube, books and audibles from so many entrepeneurs/small business owners who constantly share their knowledge.
I hope that in the same way that I became a performing musician playing with various rock bands, that I’ll do the same with DAHLO and that some day in the future I’ll look back at my journey now and smile remembering about how diificult the beginnings were, and how I felt I knew nothing about this world.
This week I was able to catch another retail fish…I’ll share more about that soon when I’m able to.
…And an after-thought:
Watching the latest documentary about Juan Gabriel on Netflix, an extraordinary composer and musician who was able to rise and succeed above all odds was beyond inspiring to me…I hope to have the same cojones, confidence and consistency He had to make it happen!
Enjoy your day Network and follow my Linkedin and IG@dahlo.studios to keep learning about my entrepeneurial journey and exciting product offerrings. Shop: https://lnkd.in/g3Y_MsMh
Thanks for reading!
Cheers!